Who or What Is Labubu?
In a world of rapidly shifting trends, few collectibles have managed to break through the noise like Labubu. With its toothy grin, whimsical design, and mysterious blind-box packaging, it has captured the hearts of toy collectors, fashionistas, and Gen Z consumers around the globe. Whether clipped onto luxury handbags or displayed proudly on collector shelves, it is more than just a toy—it’s a cultural moment.
Originally created by Belgian-Hong Kong artist Kasing Lung and popularized by China-based company Pop Mart, Labubu has evolved from an underground designer vinyl figure into a viral fashion icon. In 2025, this seemingly odd creature is at the center of a billion-dollar collectible toy movement—and people can’t get enough.
The Origins of Labubu: From Sketch to Global Obsession
It first appeared in Lung’s illustrated book series, The Monsters, back in 2015. Inspired by fairytales and mischievous forest creatures, the character embodies a childlike innocence mixed with eerie curiosity. Pop Mart partnered with Kasing Lung in 2019 to launch it as part of their collectible toy lineup, instantly turning it into a fan favorite.
Pop Mart’s unique approach to distribution through blind boxes—mystery packs where the buyer doesn’t know which figure they’re getting—added an addictive layer of suspense and collectibility.
Why the Blind Box Model Works So Well
At the heart of Labubu’s success lies its packaging format: the blind box. Each box contains a random figure from a themed series. Some figures are common, while others are rare or even secret editions. This surprise element taps into psychological triggers such as:
- FOMO (Fear of Missing Out): Limited-edition releases and seasonal drops create urgency.
- Dopamine loops: The thrill of unboxing an unknown figure makes people return for more.
- Community engagement: Fans post their unboxings on TikTok, Reddit, and Instagram, amplifying the hype.
This strategy isn’t new, but Pop Mart perfected it—and Labubu became the face of it.
A Viral Phenomenon: Labubu on Social Media and Celebrity Radar
One major catalyst in its explosive growth was its adoption by influencers and celebrities. In 2024, BLACKPINK’s Lisa was photographed with a Labubu keychain hanging off her luxury Hermès bag. Almost overnight, fans were searching for “Labubu bag charm” and “Lisa Labubu doll,” sparking a surge in global demand.
Soon after, celebrities like Kim Kardashian, Rihanna, and Japanese YouTubers jumped on the trend. TikTok videos featuring it’s accessories and unboxings started trending under hashtags like #Labubu, #PopMart, and #BlindBoxAddict.
As of mid-2025, there are over 500,000 TikTok videos tagged with related content, and the keyword “Labubu” receives over 2 million monthly Google searches globally, with a sharp rise in U.S. traffic.
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Labubu as a Fashion Statement
Far from being just a child’s toy, Labubu is now a fashion accessory. Its pastel and punk-inspired designs make it a perfect match for expressive streetwear, minimalist aesthetics, and even high fashion.
Fashion-forward fans often use these figures as:
- Bag charms for luxury totes
- Necklace pendants or keychains
- Props in outfit-of-the-day posts on Instagram
- Desk companions for aesthetic photoshoots
This dual identity—as both toy and style symbol—is part of it’s lasting appeal.
The “Ugly-Cute” Aesthetic and Emotional Comfort
Labubu also taps into a broader trend: the “ugly-cute” or “comfortcore” aesthetic. Its sharp teeth, scruffy fur, and oversized eyes make it look odd yet endearing. Gen Z, in particular, has embraced characters that are imperfect, expressive, and emotionally resonant.
This aligns with broader cultural shifts toward authenticity over perfection. People want characters and brands that feel relatable, raw, and different—and it delivers exactly that.
Collections and Rarity Tiers Explained
Each collection features 12 to 15 designs, including:
- Standard figures (80–85% chance)
- Rare figures (5–10%)
- Secret/hidden editions (less than 2%)
- Mega Labubu figures – larger, ultra-rare display items
Pop Mart often collaborates with major brands like Coca-Cola, Minions, and One Piece for limited crossover collections. These are highly sought after and frequently sell out within minutes of release.
Collectors often trade figures, resell duplicates, and even track prices through apps or private Discord groups. Some ultra-rare figure fetch hundreds to thousands of dollars on resale markets like eBay, StockX, and Pop Shop Live.
Where to Buy Labubu in 2025 (USA & International)
As demand grows, it is now widely available through multiple channels:
- Pop Mart Official Stores: U.S. stores launched in 2024 in NYC, LA, and Chicago
- Online Retailers: Amazon, AliExpress, and Pop Mart’s official website
- Robo Shops: Pop Mart vending machines are now in major U.S. malls
- Collectors’ Markets: Facebook groups, eBay, and dedicated toy collector platforms
Many buyers use Reddit communities or Telegram bots to track drop alerts and restocks in real-time.
Are Labubu Blind Boxes Worth It?
For fans, Labubu blind boxes provide more than just a toy—they offer:
- An emotional experience: The unboxing, surprise, and community sharing
- A fashion statement: As accessories, Labubu adds personality to everyday looks
- Potential resale value: Limited drops can become valuable in months
- Art and storytelling: Each collection has a theme and narrative, adding depth
That said, they can be addictive and costly if you’re chasing rare editions. A box typically costs between $12–$20, and sets are often sold in multiples.
Controversy and Counterfeit Concerns
With popularity comes problems. Labubu’s rising value has led to:
- Fakes and bootlegs flooding marketplaces under names like “Lafufu” or “Labibi”
- Store stampedes and long waitlists for new releases
- Consumer fatigue from repetitive drops or price inflation
Pop Mart has responded by enhancing quality control, using holographic authenticity stickers, and issuing takedown notices on counterfeit sellers.
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Why Labubu Isn’t Just a Fad
Unlike other viral products, Labubu shows lasting power because it lives at the intersection of:
- Art & design
- Emotional attachment
- Fashion relevance
- Digital virality
With Pop Mart’s continued innovation and Kasing Lung’s unique artistic vision, Labubu continues to evolve. Upcoming drops in late 2025 include glow-in-the-dark editions, musical figures, and a rumored animated short film.
Conclusion: Is Labubu Here to Stay?
As we move through 2025, Labubu isn’t just a passing craze—it’s a symbol of modern youth culture. It blends nostalgia, fashion, community, and creativity in one mysterious little box.
Whether you’re a collector, a fashion lover, or simply Labubu-curious, this trend offers both fun and substance. And if you’re looking to join the wave, now is the perfect time to open your first box and see what surprise awaits.
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